Because purity in anti-wrinkle treatments matters, we partnered with Xeomin (Merz Aesthetics) to launch a confident and bold new consumer campaign that is not afraid to shine a spotlight on kiwi women and their cheeky sense of humour, whilst strongly defining our true product difference.
Witty and relatable headlines that deliver real authenticity, pushing back against typical category expression- having some fun with a topic that is often taboo. Digital/Print/Web/Editorial