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Task
Our task was to create a strategic brand platform for Cilatil, to drive brand awareness at launch, and create clear brand positioning against other competitors in market. We developed a creative platform and branding that was rolled out TTL via both HCP and DTC channels, playing on the common phrase “Going like rabbits” to grab attention and allow us to communicate a range of different messages for our audiences.
If Essence can assist with your healthcare advertising and marketing needs then please don’t hesitate to reach out. We would love to chat.