Working with the brand team, we created a range of direct-to-consumer content to generate interest and action in Shingles prevention. The campaign also aimed to provide information and education about the Shingles its self. By using key New Zealand statistics about Shingles, we visualised and presented the information in a way that would suit the general public (both patients and family members/carers). The content was deployed across desktop, mobile and social media and we launched an innovative, targeted media campaign to drive relevant people to these new and improved channels.
This campaign continues to be optimised and additional content added to refresh this successful campaign.