2017 in essence

2017 in essence

It’s been another busy, but great year for us as an agency and I wanted to take a moment to reflect on what I’ve noted in the industry over the past 12 months or so. Digital and tech is here to stay We’ve all been talking about the application of digital technology...
Healthcare information online – push or pull?

Healthcare information online – push or pull?

There are multiple layers to healthcare with so many individuals, organisations and groups providing advice, services and treatments. With that – and a little thing called the Internet – comes an absolute overload of information. Not all of that information is...
User or customer experience?

User or customer experience?

When it comes to designing digital interfaces, we often talk about user experience, or ‘UX’. But in some cases we actually need to think more broadly than that. This is normally when something is being presented/used by one person, but the actual end recipient of the...
MS Life Hacks postcards

MS Life Hacks postcards

Bryce Groves, Creative Director, reflects on a project he delivered while working with us at essence earlier this year.  This brief was one of those tricky balancing acts. Ironically for a digital product, it was a completely analogue piece of creative – but one that...
Healthcare just got tilted

Healthcare just got tilted

We recently got involved in a brand new healthcare marketing event called TILT. The idea was born out of what Tania Rowland (founder, Divergent Consulting) saw as a gap in the healthcare marketing sector. In other words, we didn’t see these sorts of conversations,...